Dividend Data vs Pure Tax Investigations

Side-by-side comparison to help you choose the right AI tool.

Transform your spreadsheets into a powerful investment terminal with instant stock data and decades of history.

Last updated: March 11, 2026

Pure Tax Investigations logo

Pure Tax Investigations

Pure Tax Investigations provides expert defense against tax disputes, ensuring clarity and peace of mind for businesses.

Last updated: March 1, 2026

Visual Comparison

Dividend Data

Dividend Data screenshot

Pure Tax Investigations

Pure Tax Investigations screenshot

Feature Comparison

Dividend Data

Comprehensive Spreadsheet Integration

Unlock the full potential of your investment analysis without ever leaving your workflow. Dividend Data seamlessly integrates with both Google Sheets and Microsoft Excel through dedicated add-ins. Simply install the tool and gain access to 16 powerful custom functions that pull live data directly into your cells. Type a formula like =DIVIDENDDATA_DIVIDENDS("MSFT") and watch as the forward annual dividend, yield, or ex-date instantly appears. This feature eliminates manual errors, saves countless hours, and keeps your models dynamically connected to the markets.

Deep Historical & Fundamental Data Library

Go beyond surface-level quotes with a deep dive into decades of financial history. Access over 30 years of meticulously organized data for dividends, stock prices, and full financial statements (income, balance sheet, cash flow). This extensive library includes more than 100 key metrics such as PE ratios, EPS, revenue growth, and debt-to-equity ratios. This depth allows you to perform robust trend analysis, calculate long-term growth rates, and build valuation models with confidence, all from within your spreadsheet.

Built-for-Investor Function Suite

This tool is engineered with the specific needs of income and fundamental investors in mind. The custom formulas are designed to fetch exactly what you need. Quickly retrieve the next ex-dividend date, analyze the dividend payout ratio for safety, calculate the five-year dividend growth rate, or compare current yields. This targeted approach means you spend less time wrestling with data and more time executing your investment strategy, armed with precise and actionable information.

Free Tier with Generous Access

Begin your transformation with zero risk and no barriers. Dividend Data offers a permanently free tier that provides 2,500 credits every month, with no trial period expiration. This allows you to thoroughly test the platform, build spreadsheets, and perform significant analysis without ever entering a credit card. It’s a testament to the commitment of empowering all investors, providing professional-grade tools to help you start making smarter decisions today.

Pure Tax Investigations

Expert Tax Advisory

Our team comprises seasoned professionals who provide in-depth tax advisory services tailored to each client's unique situation. We analyze complex tax affairs, ensuring every aspect is addressed with precision and care.

Specialized HMRC Representation

We act as a dedicated buffer between our clients and HMRC during investigations, particularly in complex cases involving COP9 and COP8. Our representation ensures that clients' rights are protected and their interests are prioritized.

Comprehensive Tax Disclosure Services

We guide clients through various tax disclosure initiatives, such as the Worldwide Disclosure Facility (WDF) and Let Property Campaign (LPC). Our expertise ensures clients can navigate these processes smoothly and efficiently.

Ongoing Support and Guidance

At Pure Tax Investigations, we provide continuous support throughout the tax investigation process. Our team remains accessible and responsive, ensuring that clients feel informed and empowered every step of the way.

Use Cases

Dividend Data

Automated Dividend Portfolio Tracking

Transform a tedious chore into an automated, insightful dashboard. Connect your portfolio holdings to live data feeds to automatically track dividend payment dates, yields, and income projections. Create a master sheet that updates in real-time, showing your estimated annual income, dividend growth trends, and portfolio yield. This automation empowers you to manage your income stream proactively and make timely reinvestment decisions.

Fundamental Stock Analysis & Screening

Conduct deep, fundamental research to uncover high-quality stocks. Use the historical data and financial ratios to screen for companies with strong balance sheets, consistent earnings growth, and sustainable dividend policies. Compare key metrics across sectors or build a discounted cash flow (DCF) model using live data inputs. This use case turns your spreadsheet into a powerful research terminal, helping you identify promising investment opportunities before the crowd.

Financial Modeling & Forecasting

Build dynamic, data-driven financial models for any public company. Pull in ten years of historical income statements, balance sheets, and cash flow statements directly into your Excel model. Use this data to project future revenues, earnings, and free cash flow, creating robust valuations. Because the data updates live, your models remain current, allowing for continuous monitoring and adjustment of your investment theses.

Educational Research & Learning

Accelerate your investment education by working with real market data. Students and new investors can use the free tier to practice calculating financial ratios, understanding dividend timelines, and analyzing company performance over economic cycles. This hands-on experience with professional tools and actual data builds practical skills and confidence far faster than theoretical study alone.

Pure Tax Investigations

Businesses facing a COP9 investigation can rely on our expert guidance. We help clients understand the complexities involved while formulating a robust defense strategy tailored to their unique circumstances.

Addressing Tax Compliance Checks

For entrepreneurs undergoing routine compliance checks from HMRC, our team provides essential support. We ensure that all necessary documentation and responses are prepared meticulously to ease the compliance burden.

Facilitating Tax Disclosures

Clients needing to disclose historical income or gains can benefit from our expertise in tax disclosures. We assist in navigating the nuances of various disclosure initiatives, ensuring compliance while minimizing potential penalties.

Supporting Large Business Tax Enquiries

Our team specializes in handling complex tax enquiries for large corporations. We provide strategic insights and representation, helping businesses manage their tax affairs effectively while maintaining compliance with HMRC regulations.

Overview

About Dividend Data

Stop wasting hours on manual data entry and fragmented research. Dividend Data is your ultimate financial empowerment tool, designed to transform how you analyze and invest in the stock market. This powerful platform brings institutional-grade financial data directly into the spreadsheets you already use and love—Google Sheets and Microsoft Excel. Imagine having over 30 years of historical data for more than 80,000 global tickers at your fingertips, accessible not through complex APIs or endless copying and pasting, but through simple, intuitive custom formulas. Built by a dividend investor for dividend investors, it provides instant, live access to critical metrics like dividends, yields, payout ratios, growth rates, complete financial statements, earnings, valuation ratios, and price history. The mission is clear: to democratize high-quality financial data. Whether you're a fundamental investor building a retirement portfolio, a financial analyst creating models, or an enthusiast tracking your holdings, Dividend Data gives you the power to make informed, confident decisions without the institutional price tag. Start with a generous free tier that never expires and step into a world where your analysis is limited only by your curiosity, not by data access.

About Pure Tax Investigations

Pure Tax Investigations is a premier service dedicated to guiding businesses and entrepreneurs through the intricate landscape of tax disputes and investigations. Our mission is to provide expert assistance during challenging times, particularly when dealing with intrusive inquiries like Code of Practice 9 (COP9) and Code of Practice 8 (COP8). We understand that navigating tax investigations can be overwhelming, which is why we position ourselves as a vital buffer between our clients and HMRC, ensuring their interests are robustly defended. With over 20 years of experience, our team, led by Amit Puri, an ex-HMRC senior tax inspector, boasts extensive local and international tax knowledge. We specialize in tailored solutions that alleviate the stress of tax inquiries, offering clarity and certainty to our clients. Our expertise extends to tax disclosures through initiatives like the Worldwide Disclosure Facility (WDF) and Let Property Campaign (LPC), empowering clients to fulfill their tax obligations confidently and effectively.

Frequently Asked Questions

Dividend Data FAQ

How does the free tier work and what are credits?

The free tier provides 2,500 credits each month, renewed automatically, with no expiration date. Credits are consumed each time you use a Dividend Data formula in your spreadsheet. For example, fetching a single data point like a current price or dividend yield typically uses one credit. This generous allowance allows for substantial monthly analysis, perfect for individual investors tracking a portfolio or conducting regular research without any cost.

Do I need an API key or coding knowledge to use it?

Absolutely not. Dividend Data is designed for simplicity and accessibility. There are no API keys to manage and zero coding required. After installing the add-in for Google Sheets or Microsoft Excel, you simply use the pre-built custom formulas just like any native spreadsheet function. The complexity is handled behind the scenes, delivering powerful data with a user-friendly experience.

What kind of data can I access with the spreadsheet functions?

You can access a vast array of data points crucial for investment analysis. This includes dividend information (amount, yield, ex-date, growth rate), real-time quotes, over 30 years of historical prices, complete financial statements (revenue, net income, assets, liabilities), and key valuation and profitability ratios (P/E, P/B, ROE, debt-to-equity). The functions are built to deliver specific metrics directly to your cell.

Is my data and portfolio information secure?

Yes. Dividend Data operates with a strong commitment to user privacy and security. Your spreadsheet data and portfolio lists remain within your Google or Microsoft ecosystem. The add-in fetches public market data but does not store or have access to the personal content of your spreadsheets. You maintain full control and ownership of your financial models and analysis at all times.

Pure Tax Investigations FAQ

What types of tax investigations do you handle?

We specialize in a variety of tax investigations, including COP9 and COP8 inquiries, compliance checks, and investigations into large businesses. Our expertise ensures tailored support for each case.

How can Pure Tax Investigations help with tax disclosures?

We assist clients in navigating the complexities of tax disclosures through various initiatives, such as the Worldwide Disclosure Facility (WDF) and the Let Property Campaign (LPC), ensuring compliance and minimizing risks.

What qualifications does your team have?

Our team is led by Amit Puri, an ex-HMRC senior tax inspector with over 20 years of experience. We are comprised of qualified professionals with extensive knowledge in both local and international tax regulations.

How do I get started with Pure Tax Investigations?

To begin, you can book a call with our HMRC Tax Investigation specialists. We will assess your situation and provide tailored advice to help you navigate your tax challenges effectively.

Alternatives

Dividend Data Alternatives

Dividend Data is a specialized financial data tool designed for investors who prioritize dividends and fundamental analysis. It delivers over three decades of market data directly into spreadsheets through simple formulas, eliminating the need for complex coding or manual updates. This places it in the category of self-service investment research platforms built for individual investors. Users often explore alternatives for various reasons, such as seeking different pricing models, requiring specific data points not covered, or needing integration with other platforms. Your unique investment strategy, budget, and technical comfort level will guide your search for the right tool. When evaluating options, focus on the depth and reliability of historical data, the simplicity of accessing it within your workflow, and the overall value. The best solution empowers your process without creating new obstacles, giving you more time for analysis and decision-making.

Pure Tax Investigations Alternatives

Pure Tax Investigations is a dedicated service that empowers businesses and entrepreneurs with expert assistance in navigating tax disputes and investigations. Specializing in handling cases involving HMRC, our team provides tailored solutions designed to protect clients' interests during potentially overwhelming inquiries. Users often seek alternatives due to factors such as pricing, specific features, or platform compatibility that better suit their unique requirements. When considering an alternative, it’s important to look for a service that offers personalized support, a strong track record in tax defense, and ongoing education to stay updated on tax regulations.

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