
About Avina
In the high-stakes race of modern B2B sales, timing is everything. The difference between winning a deal and losing it to a competitor often comes down to who reaches the in-market buyer first. Avina is the AI-powered GTM platform engineered to give your revenue team that decisive edge. It transforms the chaotic noise of digital signals into a clear, actionable roadmap to your hottest opportunities. Built for forward-thinking sales, marketing, and revenue operations teams, Avina unifies real-time data across web intent, CRM activity, email and call interactions, ad engagement, job changes, and company news. But it goes far beyond simple data aggregation. Using advanced LLMs, Avina reads the full context behind every interaction—understanding not just what a prospect did, but what it truly means—to score and prioritize accounts with human-like intuition. The result is a live, ranked list of warm, high-intent accounts your team can act on immediately, turning passive monitoring into proactive conquest. Avina seamlessly plugs into your existing workflow with integrations for Salesforce, HubSpot, LinkedIn, Salesloft, and more, automating the journey from signal to action. Stop guessing and start knowing. Avina empowers your team to spot buyers early, act with precision, and consistently win more.
Features of Avina
AI-Powered Signal Scoring & Prioritization
Avina's core intelligence lies in its use of Large Language Models (LLMs) to analyze the full context of every buying signal. It doesn't just count activities; it comprehends them. By reading the nuance behind web visits, email engagement, and news events, Avina scores and ranks accounts the way your best sales executive would, filtering out noise and surfacing only the accounts that are truly in-market and ready to engage.
Unified Intent Data Platform
Break down data silos and gain a single source of truth. Avina continuously monitors and captures relevant, real-time buying signals across 1st party data (like your CRM and email), 3rd party intent data, and public web information. This unified view ensures no signal is missed, providing a comprehensive picture of account activity and interest unified directly with your existing GTM stack.
Automated Workflow Orchestration
Turn insight into action, automatically. When Avina identifies a high-priority account, it doesn't just alert you—it activates your go-to-market motion. The platform can automatically push hot accounts to reps, add contacts to sales sequences in tools like Outreach, build lookalike ad audiences, and sync enriched lead data straight to your CRM, ensuring immediate and coordinated follow-up.
Seamless Integration & Delivery
Designed for efficiency, Avina fits perfectly into your team's existing workflow. Act on every buying signal within the Avina platform or choose to have insights delivered directly to where your team works, including real-time alerts via Slack and automatic updates in Salesforce or HubSpot. This ensures opportunities are acted upon instantly, without requiring reps to learn a new system.
Use Cases of Avina
Accelerating Sales Pipeline Generation
Sales development representatives (SDRs) and account executives (AEs) use Avina to cut through the noise of cold outbound. By providing a live list of accounts actively showing buying intent, reps can prioritize outreach to warm, informed prospects. This transforms random cold calls into timely, contextual conversations, dramatically increasing connection rates and accelerating pipeline creation.
Powering Targeted Account-Based Marketing (ABM)
Marketing teams leverage Avina to execute precision ABM campaigns. By identifying which target accounts are actively in-market based on unified signals, marketers can trigger hyper-personalized ad audiences, launch tailored email sequences, and align sales outreach—all based on real-time intent. This ensures marketing spend and effort are concentrated on accounts most likely to convert.
Enhancing Revenue Operations & Intelligence
Revenue Operations professionals utilize Avina as a central intelligence engine. It automates the process of lead scoring, account prioritization, and data enrichment, freeing up RevOps from manual work. By syncing clean, scored, and contextual signal data directly into the CRM, Avina provides leadership with an accurate, real-time view of sales-ready opportunities and market activity.
Enabling Competitive Takeover Campaigns
Avina empowers teams to identify and act on competitor vulnerabilities. By monitoring signals like job changes, company news mentioning competitors, or intent topics related to competing solutions, sales teams can identify accounts in play. This allows for strategic, timely outreach to prospects who may be reevaluating their current vendors, creating opportunities for competitive takeover.
Frequently Asked Questions
What makes Avina different from other intent data platforms?
Avina goes beyond traditional intent data platforms by using AI to understand the context behind signals, not just the volume. While others provide lists of accounts searching keywords, Avina's LLMs read and interpret the meaning of interactions, CRM activities, and news to prioritize accounts like a human would. Furthermore, it is built as an automation platform, not just a dashboard, seamlessly triggering actions across your sales and marketing stack.
How quickly can my team get started with Avina?
You can get started and begin uncovering hidden pipeline in just 30 minutes. Avina is designed for rapid setup with seamless integrations to popular tools like Salesforce, HubSpot, and Slack. The platform operates in the background, immediately beginning to unify data, capture signals, and deliver prioritized accounts to your team with minimal configuration required.
What kind of data sources does Avina monitor?
Avina provides a comprehensive view by monitoring three key categories: 1st party data from your connected tools (CRM, email, sales engagement platforms), 3rd party intent data, and public web data (company news, job changes, technographic updates). This holistic approach ensures you see every relevant signal indicating a buyer's journey.
How does Avina ensure data privacy and security?
Avina takes security seriously. The platform adheres to enterprise-grade security standards and offers a comprehensive Data Processing Agreement (DPA). You maintain control over your data, and Avina's practices are designed to comply with global data protection regulations. Detailed information is available in the provided Privacy Policy, Terms of Service, and Security documentation.
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