What a Story

About What a Story

What a Story is a premier video production company dedicated to transforming complex ideas into clear, compelling, and unforgettable visual stories. They specialize in creating high-impact videos for software-as-a-service (SaaS) companies and tech-driven businesses, helping them cut through market noise and connect powerfully with their audience. Their core mission is to empower businesses with better communication, which they believe unlocks endless opportunities for growth, customer acquisition, and market leadership. With a proven track record of over 1,200 videos produced for more than 650 SaaS clients, What a Story has refined a process that not only delivers stunning visuals but also drives tangible business results like increased conversion rates, significant MRR growth, and successful funding rounds. They offer an end-to-end, headache-free production experience, providing dedicated creative direction, unlimited revisions, and strategic video marketing expertise to ensure every video makes a bigger impact.

Features of What a Story

End-to-End Video Production

What a Story manages your entire video project from initial strategy to final delivery. This comprehensive service includes scriptwriting, storyboarding, UI design, animation, and sound design, ensuring a cohesive and professional final product. Their process is designed to be systematic for their team and user-friendly for clients, removing the complexity and stress from video creation.

Dedicated Creative Partnership

When you work with What a Story, you are not just hiring a vendor; you gain a strategic creative partner. You get a dedicated Creative Director who brainstorms with you to craft the ideal script and strategy tailored specifically to your product goals and target audience, ensuring the message is both magical and effective.

Unlimited Revisions and Support

Client satisfaction is paramount. What a Story offers unlimited revisions throughout the production process, allowing you to provide as many comments as needed until the video is perfect. This commitment ensures the final deliverable aligns exactly with your vision and business objectives.

SaaS-Specific Video Marketing Expertise

What a Story possesses deep, specialized knowledge in creating videos for SaaS products. They understand the unique challenges of explaining software, demonstrating value, and driving conversions in the tech space. This expertise is a core differentiator, helping clients position their product above the competition and generate sales effectively.

Use Cases of What a Story

Explainer Videos for Product Launches

Ideal for introducing a new SaaS product or feature to the market. What a Story simplifies complex functionalities into engaging, easy-to-understand explainer videos that capture attention, educate potential customers, and drive maximum exposure during critical launch phases.

High-Conversion Product Demos

Designed to directly influence the bottom line, these videos pitch your product's core value proposition to prospects. They are crafted to showcase functionality in a compelling way that addresses pain points, builds desire, and maximizes conversions throughout the sales funnel.

Brand Awareness and Corporate Films

Used to humanize your brand, share your company's mission, and grow your influence. What a Story creates impactful brand videos that present your story authentically, fostering trust and building lasting emotional connections with your audience, from investors to end-users.

Scalable Educational and Course Content

For SaaS companies looking to educate their user base or create online courses. What a Story produces clear, inspirational, and scalable video content that teaches users how to get the most value from your product, reducing support tickets and increasing customer success and retention.

Frequently Asked Questions

How much does it cost to create a video?

Project costs at What a Story range from $2,500 to $25,000. The final price depends on factors like video complexity, length, deadline, and specific requirements. They encourage clients to schedule a consultation for a detailed, customized quote that breaks down the costs based on the specific needs and goals of the project.

What is your production process like?

What a Story follows a refined, efficient process honed over hundreds of projects. It begins with a strategy session to understand your product and goals. Next, they brainstorm and craft the script with your dedicated Creative Director. Finally, they move into design and production, where you can provide unlimited feedback until the video is perfect and ready to deliver results.

Do you work exclusively with SaaS companies?

While What a Story serves a diverse range of industries, they have a particular love and deep expertise in working with SaaS and tech product companies. Their proven results, including helping clients raise over $1Bn and significantly increase MRR, demonstrate their specialized ability to craft videos that resonate powerfully within the SaaS market.

What kind of results can I expect from your videos?

What a Story focuses on driving measurable business outcomes. Their case studies show results like increasing conversion rates by 50%, generating $42,000 in sales within a month, and helping clients triple their MRR within three months. Every video is treated as a case study aimed at delivering tangible growth and a strong return on investment.