Roast My Web

About Roast My Web

Roast My Web is a revolutionary AI-powered website audit tool designed to transform how agencies, freelancers, and founders optimize their online presence. It delivers a comprehensive, client-ready analysis of any website in about two minutes, pinpointing exactly what's hurting conversions and eroding user trust. The platform goes beyond simple error-checking to provide a holistic roast across critical areas like UX, design, conversion optimization, SEO, and mobile responsiveness. Its core mission is to eliminate guesswork and save professionals countless hours of manual auditing, turning complex web performance data into clear, actionable fixes that can be implemented immediately. With features like a built-in report editor, custom branding, and downloadable PDFs, Roast My Web empowers users to present polished, professional insights that win client confidence and drive tangible business growth. It's the fastest, most efficient way to stop losing revenue to hidden website flaws and start delivering data-backed results that boost sales and rankings.

Features of Roast My Web

One-Click, Comprehensive AI Audit

Simply paste any URL, and in approximately two minutes, Roast My Web's AI engine delivers a thorough, multi-faceted audit. It analyzes your site across key performance pillars including User Experience (UX), Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), Design & Aesthetics, Content Quality, and Mobile Responsiveness. Each audit provides an overall score, section-by-section breakdowns, and a ranked comparison against other sites, giving you an instant, holistic view of your website's strengths and critical weaknesses.

Client-Ready Report Editor & Custom Branding

Transform raw audit data into a professional deliverable instantly. The built-in manual editor allows you to tweak the AI-generated text, hide irrelevant sections, or add your own expert commentary to ensure every recommendation is perfectly tailored. With one click, you can then apply your agency's or brand's logo, color scheme, and custom text. This creates beautifully branded, polished PDF reports that you can confidently share with clients, enhancing your professionalism and authority without needing design skills.

Competitor Comparison & Batch Audits

Gain a strategic edge by understanding your competitive landscape. Roast My Web allows you to compare your website's audit scores directly against competitors' URLs, revealing where you stand and highlighting specific areas where you can outrank them. Furthermore, the batch audit feature lets you paste up to 100 URLs at once. The AI will crunch the data for multiple sites or pages simultaneously, enabling you to conduct large-scale audits for entire client portfolios or site sections in minutes, freeing you to focus on strategy and implementation.

Thinking Mode & Cross-Device Analysis

For your most critical pages, like high-value landing pages, activate "Thinking Mode" for a deeper, more nuanced analysis. This setting engages a higher level of AI reasoning to catch subtle usability issues and provide higher-confidence, precision recommendations. Additionally, every audit includes automatic cross-device checks, identifying rendering and functionality problems on mobile, tablet, and desktop views. This ensures you catch issues before launch and avoid damaging user experiences that lead to lost conversions.

Use Cases of Roast My Web

Agencies Scaling Client Deliverables

Digital marketing and web design agencies can use Roast My Web to standardize and dramatically speed up their audit process. Instead of spending hours manually reviewing a site, consultants can generate a detailed, branded report in minutes. This allows them to take on more clients, provide more value upfront in pitches, and deliver clear, actionable roadmaps that justify their retainer fees and build long-term client trust through data-driven insights.

Freelancers Winning More Projects

Freelancers, such as independent SEO specialists, UX designers, or web developers, can leverage the tool to stand out in competitive proposals. By offering a free or low-cost "roast" as a lead magnet, they demonstrate immediate value and expertise. The professional, actionable report serves as a powerful sales tool, clearly showing potential clients the specific problems and the freelancer's proposed solutions, thereby converting prospects into paying customers more effectively.

Founders & Indie Hackers Optimizing for Growth

Solo founders, startup teams, and indie hackers wearing multiple hats can use Roast My Web as an unbiased, expert pair of eyes on their website. It helps them identify conversion leaks and UX friction points that they might be too close to see. The prioritized, actionable fixes enable them to make informed decisions on what to improve first, directly impacting their bottom line by improving sign-ups, sales, and user retention without needing to hire an expensive consultant.

SEO & CRO Specialists Conducting Deep-Dive Analysis

Specialists focused on search rankings and conversion rates benefit from the combined SEO and UX analysis in a single pass. They can quickly identify technical SEO issues alongside on-page content and user journey problems that affect conversions. The competitor comparison feature provides direct benchmarks, and "Thinking Mode" allows for a meticulous review of key landing pages, making it an essential tool for data-driven optimization campaigns.

Frequently Asked Questions

How long does an audit take?

An audit with Roast My Web is incredibly fast. From the moment you paste a URL and click "Scan My Web," the AI typically generates a comprehensive, detailed report in about 2 minutes. This includes analysis across design, UX, conversion, SEO, and mobile, complete with scores and actionable recommendations.

Can I customize the generated reports?

Absolutely. A core feature of Roast My Web is the manual report editor. You can modify any of the AI-generated text, add your own notes and advice, or hide entire sections that aren't relevant for a particular client. Furthermore, you can fully brand the report with your logo, company colors, and custom text in about 60 seconds before exporting it as a polished PDF.

What is "Thinking Mode"?

Thinking Mode is an advanced setting for when you need a deeper analysis of critical pages, such as your main homepage or a high-value product landing page. When activated, the AI spends more time reasoning through subtle issues, providing more nuanced and higher-confidence recommendations. It's designed to catch complex usability and conversion problems that a standard scan might overlook.

Do you offer a money-back guarantee?

Yes, Roast My Web stands behind its service with a 30-day money-back guarantee. If you are not satisfied with the tool or the insights it provides for any reason within the first 30 days of your purchase, you can request a full refund, no questions asked.