fnel

fnel is the funnel analytics revolution, a laser-focused partner in growth designed to transform confusion into clarity and guesswork into decisive action. Built for the modern builder—solo founders, indie hackers, and early-stage startups—it understands that every user is precious and every conversion counts. Traditional analytics platforms drown you in complexity, requiring endless configuration and offering a universe of data with no map. fnel changes the game with a singular, powerful mission: to show you, in stark, real-time detail, exactly where users drop off in your critical funnels. With a single line of code, you gain instant visibility into the entire user journey, from landing page to activated customer. This isn't about drowning in more data; it's about gaining the right insight. fnel empowers you to stop losing signups, fix leaks in your onboarding, and optimize conversions with speed and confidence. Built with developer-friendly simplicity, it eliminates setup headaches and steep learning curves, freeing you to spend less time wrestling with tools and more time building what truly matters. Whether you're validating an idea, nurturing a side project, or scaling your first SaaS, fnel delivers the actionable intelligence you need to make smarter decisions and accelerate your path to success.

Built for Your Funnel - Not a Generic Dashboard

fnel is purpose-built for the specific flows you run every day. Instead of a generic, bloated dashboard, you can instantly visualize key journeys like SaaS signups, e-commerce checkouts, or agency lead generation. This focused approach means you see exactly where users drop in the context that matters to your business, providing immediate, relevant insights without the noise of irrelevant metrics.

Smart Drop-Off Alerts

Stop manually hunting for problems. fnel's automatic drop-off detection continuously monitors your funnel performance. It intelligently alerts you the moment a specific step begins to underperform significantly, such as a sudden 40% drop at the payment page. This proactive notification system ensures you can fix conversion leaks faster, turning potential losses into saved opportunities.

A/B Test Validation

Move beyond vanity metrics and guesswork. fnel allows you to compare A/B test variants by their actual step-level conversion impact within your funnel. See which pricing page variant drives 23.4% more users to the next step with 95% confidence. This gives you clear, actionable validation on what truly optimizes your user journey, not just what generates clicks.

One-Line Setup

Experience analytics without the agony of setup. fnel is built for speed with a one-line code snippet. You can install the package, add your API key, and start tracking events in minutes. There's zero complex configuration needed, freeing you from days of setup and letting you see real-time funnel analytics almost instantly.

SaaS Signup Flow Optimization

For SaaS founders, the journey from landing page to activated user is critical. Track steps like signup, email verification, and onboarding completion. fnel visually maps this funnel, showing you precisely where potential customers abandon ship—whether it's a confusing form or a lengthy verification process—so you can streamline the path and boost activation rates.

E-commerce Checkout Leak Repair

Every abandoned cart represents lost revenue. Implement fnel to track your e-commerce funnel from cart view to shipping info to payment confirmation. The live analytics dashboard highlights the exact step where shoppers drop off, empowering you to identify and fix technical issues, UX friction, or unexpected costs that are killing your conversions.

Agency Lead Funnel Performance

Agencies need to prove which marketing campaigns actually drive qualified leads to booked calls. Use fnel to track a lead funnel from form submission to qualification call to scheduled meeting. This provides undeniable data on which channels and campaigns deliver the highest-quality leads through the entire sales pipeline, optimizing your ad spend and strategy.

Side Project & Idea Validation

When validating a new idea or nurturing a side project, resources are limited. fnel's free starter plan allows you to track up to 3 critical funnels without a credit card. See how users interact with your MVP, identify the biggest drop-off points early, and use those insights to iterate quickly and find your path to product-market fit.

fnel offers simple, transparent pricing designed to scale with your growth. Start for free and upgrade when you're ready, with no credit card required for the Starter tier.

Free

• Price: $0/month
• Perfect For: Getting started and validating your funnel.
• Includes: Up to 5,000 events/month, up to 3 funnels, real-time dashboard, and basic drop-off analysis.

Pro (Most Popular)

• Price: $12/month or $9.99/month billed annually (save 20%)
• Perfect For: Serious growth and optimization.
• Includes: Up to 100,000 events/month, unlimited funnels, real-time analytics, advanced drop-off analysis, data export (CSV/JSON), and priority support.

Lifetime Access

• Price: $179 (one-time payment)
• Perfect For: Securing lifetime value.
• Includes: All Pro features forever, lifetime updates, no monthly fees, early access to new features, and premium support.

How is fnel different from GA or Mixpanel?

fnel is purpose-built for funnels and speed, while tools like GA and Mixpanel are broad, complex platforms. fnel requires just one code snippet and delivers immediate, step-level insights and automatic drop-off detection out of the box. There are no complex schemas to configure, no days of setup, and no overwhelming noise—just clear visibility into where users leave and what to fix next.

Is there a Free plan?

Yes, absolutely. fnel offers a Free Starter plan that includes up to 5,000 events per month and tracking for up to 3 funnels. You can start completely free with no credit card required. This plan is perfect for validating your idea and initial funnel analysis. You can upgrade to the Pro plan anytime you need more event volume and advanced features.

What are the Pro and Lifetime plan details?

The Pro plan is priced at $12 per month (or $9.99 per month when billed annually). It includes up to 100,000 events/month, unlimited funnel tracking, a real-time analytics dashboard, advanced drop-off analysis, data export capabilities (CSV/JSON), and priority support. The Lifetime Access plan is a one-time payment that includes all Pro features forever, plus lifetime updates, no monthly fees, early access to new features, and premium support.

How quickly can I start seeing data after setup?

You can start seeing real-time funnel data in just minutes. The process involves installing the fnel package, adding your API key to your configuration, and beginning to track events with simple fnel.track() calls. There is zero complex configuration needed, so your dashboard will populate with insights almost immediately after implementation.