Elmo

Elmo is a revolutionary, open-source AI visibility tracking tool designed to empower brands to understand, measure, and optimize their presence across the rapidly evolving landscape of AI-powered search and chat interfaces. In an era where consumers increasingly turn to AI models like ChatGPT, Claude, and Google Gemini for answers, recommendations, and research, your brand's visibility in these new channels is no longer optional—it is essential. Elmo provides the command center you need to navigate this transformation. Whether you are a marketing manager, brand strategist, SEO specialist, or data analyst, Elmo gives you the power to see exactly how AI models talk about your brand. You can monitor every mention, analyze the sources and citations that drive AI responses, and benchmark your performance against competitors with granular precision. The platform is fully self-hosted, meaning your sensitive brand data remains secure on your own infrastructure, free from vendor lock-in and third-party access. Elmo supports a vast array of AI models, including ChatGPT, Claude, Gemini, Grok, Mistral, Perplexity, Copilot, DeepSeek, and Google AI Modes, ensuring comprehensive coverage. By providing deep insights into visibility scores, citation breakdowns, trending patterns, and individual AI responses, Elmo transforms uncertainty into actionable strategy. It is not just a monitoring tool; it is your strategic partner for staying ahead in an AI-driven world, helping you identify gaps, capitalize on trends, and maintain a competitive edge. With Elmo, you take control of your brand's narrative in the age of artificial intelligence.

Dashboard

Your AI visibility command center provides a comprehensive, at-a-glance overview of your brand's entire AI footprint. See current visibility scores, track trends over time, and view a detailed breakdown of citation categories, including brand mentions, competitor references, and social media sources. The dashboard surfaces key metrics and specific cited pages, enabling you to quickly assess your brand's health across all tracked AI models without digging through complex reports.

Visibility Tracking

Track your brand's visibility with precision across every prompt and AI model you monitor. Filter results by specific AI model, time range, and custom tags to isolate performance data. Each prompt reveals a dedicated visibility score paired with trend lines that show how your brand and your competitors are performing over time. This granular view allows you to see which prompts you dominate and which ones need strategic attention.

Citation Analysis

Understand exactly where AI models get their information about your brand. Elmo breaks down which domains and URLs are most frequently cited, tracks new sources as they appear, and identifies sources that have dropped off over time. Citations are categorized into groups like brand, competitor, social, and general sources, giving you a clear picture of the information ecosystem that shapes AI responses about your business.

Competition Benchmarking

See how your brand stacks up against the competition in the AI landscape. Compare your brand's AI mention rate against key competitors to understand who leads the conversation. The competition module shows which brands dominate specific prompts, reveals gaps in your own visibility, and helps you identify opportunities to improve your share of voice. With clear percentage scores and rankings, you can set measurable goals for growth.

Optimizing Brand Strategy for AI Search

Marketing managers and brand strategists can use Elmo to understand how their brand is perceived and referenced by AI models. By analyzing which sources and domains drive positive mentions, teams can adjust their content strategies to influence AI outputs. For example, if a competitor is cited more frequently for a key product term, you can identify the content sources they are using and develop a plan to earn similar citations, directly improving your brand's AI visibility and authority.

Monitoring Competitor AI Presence

Data analysts can leverage Elmo's competitor benchmarking to track the AI visibility of rival brands over time. This use case involves setting up prompts for industry-specific queries and monitoring which competitors appear most frequently. By analyzing trends and citation sources, you can detect shifts in market positioning, identify new entrants gaining traction, and understand the content strategies that are driving competitor success. This intelligence informs your own content and PR efforts.

Tracking Campaign Impact on AI Visibility

After launching a new product, content campaign, or PR initiative, marketing teams can use Elmo to measure the direct impact on AI visibility. By tracking specific prompts related to the campaign, you can see if mentions increase, if new sources are cited, and how your visibility score changes over weeks and months. This provides a concrete, data-driven way to measure the ROI of brand-building activities in the context of AI-driven consumer research.

Ensuring Accurate AI Brand Representation

For brands concerned about misinformation or inaccurate citations in AI responses, Elmo's deep dive feature is invaluable. You can inspect every individual AI response to see exactly what was said, which brands were mentioned, and what sources were cited. This allows you to quickly identify and address any inaccuracies, ensuring that AI models represent your brand correctly. This proactive monitoring is critical for maintaining brand reputation in an environment where AI outputs are trusted by millions.

Elmo offers three pricing tiers to suit different needs. The Self-Hosted plan is free at $0 and includes unlimited prompts, all AI models, citation analysis, competitor tracking, full source code access, and community support. The Cloud plan, coming soon, provides managed hosting with automatic updates, priority support, and daily backups. The White Label plan offers a custom solution for agencies and enterprises, including everything in the Cloud plan plus custom branding, custom domain, SSO, a shared Slack channel, and prioritized feature development. Pricing for the White Label plan is available upon request.

What AI models does Elmo support?

Elmo provides comprehensive coverage across the AI landscape. It supports tracking for ChatGPT, Claude, Gemini, Grok, Mistral, Perplexity, Copilot, DeepSeek, Google AI Mode, and Google AI Overviews. The platform is designed to be extensible, allowing you to bring your own API keys and track responses from virtually any AI model, including those accessed via OpenRouter. This ensures you have a complete view of your brand's presence wherever AI conversations happen.

Is my data secure with Elmo?

Absolutely. Elmo is built on a foundation of data security and user control. The platform is self-hosted, meaning you run it entirely on your own infrastructure. Your brand data, prompts, and analysis never leave your servers. This eliminates the risk of vendor lock-in and ensures that sensitive competitive intelligence remains confidential. You have full access to the source code and can audit the platform's security at any time.

How do I get started with Elmo?

Getting started is quick and straightforward. You can install Elmo using npm with a single command: npm install -g @elmohq/cli. After installation, run elmo init to configure your first project. The platform includes a live demo so you can explore its features before deploying. Comprehensive documentation and an active community on Discord are available to help you set up prompts, connect AI models, and begin tracking your brand's visibility within minutes.

Can I track visibility for multiple brands or clients?

Yes, Elmo is designed to scale from a single brand to agency-level use cases. The self-hosted version supports unlimited prompts, allowing you to track visibility for multiple brands, products, or campaigns simultaneously. For larger operations, Elmo offers a White Label plan that provides custom branding, custom domains, SSO, and prioritized features, making it an ideal solution for agencies providing AI visibility optimization (AEO) services to their clients.