BuildRoy

BuildRoy is the revolutionary AI-powered ROI calculator builder designed specifically for B2B teams who are tired of static spreadsheets and complex, code-heavy tools. Imagine transforming a simple prompt or a messy spreadsheet into a fully interactive, beautifully branded calculator that your prospects can actually use to see their potential savings, payback periods, or cost efficiencies. That is exactly what BuildRoy delivers in under 60 seconds. Built for marketers, sales engineers, finance leads, founders, and RevOps professionals, BuildRoy replaces outdated tools like Outgrow, Involve.me, and Calconic. You simply describe what you want to prove, and BuildRoy generates a working calculator with the inputs, formulas, and outputs you specified. You can customize branding, add conditional logic, capture leads with a built-in form, and embed the final result anywhere with just one line of code. Whether you are running a pricing page, handling RFPs, quoting deals, or pitching investors, BuildRoy empowers you to turn complex data into compelling, interactive proof that drives conversions and closes deals. It is free to try with no credit card required, making it accessible for any team ready to transform their sales and marketing workflow.

AI-Powered Calculator Generation

Describe what you want to compute in plain English, and BuildRoy instantly generates a fully functional calculator with the correct inputs, formulas, and outputs. This feature eliminates the need for coding, complex logic, or hours of manual configuration. You can refine the calculator until it feels exactly right, all without touching a single line of code.

Custom Branding and Conditional Logic

Make every calculator feel like a natural extension of your brand. Customize colors, fonts, and layouts to match your website perfectly. Add conditional logic to create dynamic calculators that adapt to user inputs, showing different results or questions based on their specific situation. This creates a personalized experience that keeps prospects engaged and informed.

Built-In Lead Capture Forms

Turn every calculator interaction into a qualified lead opportunity. BuildRoy includes a native lead capture form that you can enable with a single click. Collect names, emails, company sizes, and any other data you need before revealing the full results. This transforms your calculator from a simple tool into a powerful lead generation engine for your marketing and sales teams.

One-Line Embed and Multi-Platform Export

Deploy your calculator anywhere with unmatched flexibility. Copy a single line of iframe code to embed on any website, or grab the React, vanilla JavaScript, or HTML export for deeper integration. BuildRoy handles all the hosting and performance, so your calculator loads fast and works flawlessly on every device. You can also export the full files for self-hosting with the Pro plan.

Marketing Teams: Lead Generation with Interactive Content

Marketing teams use BuildRoy to create high-converting lead magnets that replace static whitepapers and PDFs. By embedding an interactive ROI calculator on landing pages or blog posts, you offer immediate value to visitors while capturing their contact information. For example, a marketing automation company can build a calculator showing payback time based on ad spend and conversion rates, turning anonymous browsers into qualified leads.

Sales Engineers: Customized Deal Proof in Real-Time

Sales engineers handling complex RFPs and technical evaluations use BuildRoy to build calculators that prospects can customize during the sales process. Instead of sending static spreadsheets back and forth, you provide an interactive tool where prospects input their own data and see personalized savings or ROI. This builds trust, shortens sales cycles, and provides concrete proof that your solution delivers measurable value.

Finance Teams: Tool and Budget Justification

Finance leads and operations teams use BuildRoy to justify software investments and budget allocations to stakeholders. Build a calculator that shows the total cost of ownership, consolidation savings, or efficiency gains from adopting a new tool. Presenting this data in an interactive format makes it easier for CFOs and decision-makers to understand the financial impact and approve budgets faster.

Founders: Pricing Page Conversion Optimization

Founders pitching investors or optimizing their pricing pages use BuildRoy to add interactive ROI calculators that demonstrate the value of their product. By embedding a calculator directly on your pricing page, you help prospects self-qualify and see exactly how much they will save or earn. This reduces friction in the buying process and increases conversion rates from curious visitors to paying customers.

BuildRoy offers flexible pricing to match your usage and needs, from a generous free tier to pro-level ownership. There are no hidden seats or surprises.

Free - $0 forever. Includes 1 saved calculator, 10 inputs per calculator, hosting at buildroy.com, and a BuildRoy badge displayed. Start free with no credit card required.

Solo - $19 per month. Perfect for founders shipping conversion tools. Includes 5 calculators, unlimited inputs, embed on any site, lead capture forms, and the option to hide the BuildRoy badge.

Pro - $59 per month. Designed for teams who want full ownership. Includes unlimited calculators, advanced analytics dashboard, export files (HTML, React, JS), BuildRoy badge removed, and custom domain support.

Pay Once, Own Forever - $49 one-time per calculator. No subscription needed. Unlock a single calculator and keep it for life. Includes unlimited inputs and refinements, embed on any site, JSON and PDF export, brand customization, and BuildRoy badge removed.

Do I need to know how to code to use BuildRoy?

No coding skills are required at all. BuildRoy is built for non-technical teams. You simply describe what you want your calculator to compute in plain English, and the AI generates everything for you. You can then refine the inputs, formulas, and styling using an intuitive visual editor. If you want to export the code for custom integration, that option is available on higher plans, but it is never required.

Where does my calculator live and how do I share it?

Your calculator is hosted securely on BuildRoy's platform. You can share a direct link to your calculator or embed it on any website using a single line of iframe code. The Free plan hosts your calculator at a buildroy.com URL, while Solo and Pro plans allow you to embed on your own domain. The Pro plan also supports custom domains for full brand ownership.

Will my calculator look like my brand?

Absolutely. BuildRoy offers extensive branding customization options. You can change colors, fonts, button styles, and layout to match your company's branding guidelines. The Solo plan allows you to hide the BuildRoy badge, and the Pro plan removes it entirely. This ensures your calculator feels like a native part of your website, not a third-party tool.

What kind of math and logic can my calculator handle?

BuildRoy supports a wide range of mathematical operations, including addition, subtraction, multiplication, division, percentages, and complex formulas. You can also add conditional logic to show or hide inputs and outputs based on user selections. For example, you can create a calculator that asks different questions based on company size or industry, providing a truly personalized experience.

Can I edit my calculator after I publish it?

Yes, you can edit your calculator at any time. All changes are saved instantly, and your embedded calculator will automatically update with the new version. There is no need to re-embed the code or notify users. This flexibility allows you to continuously improve your calculators based on user feedback and performance data.